Built by the user
Every product starts with a problem we live daily. PitchSmart is designed by a working field sales rep, tested on real streets the same week it ships.
Orchid Online Ltd · London
We build the software the people doing the work actually want.
Orchid Online is a UK software company creating focused, vertical products for overlooked professions. Our first is PitchSmart, a field sales intelligence platform built and tested by reps knocking doors and working territories.
The company
Orchid Online builds software for people whose work happens out in the world, not behind a desk. We start with the people doing the job, design around their real workflow, and ship tools that feel like they were made specifically for them.
Every product is developed in-house and taken to market under its own brand.
Narrow and deep
We build for one workflow at a time and go further into it than a general-purpose tool ever will. Vertical software, not another CRM.
Compliance from day one
ICO registered, with data protection and audit trails designed into the architecture rather than bolted on before a procurement review.
Project 01
The field sales intelligence platform built for the real world. Before, during and after every visit.
Before
Know before you knock
AI visit briefs in seconds, territory heat mapping, route planning, and 10+ public intelligence layers: crime, EPC, planning, ownership.
During
Hands-free, door to door
Armed Mode records on a wake phrase and logs on a sleep phrase. Live coaching, objection handling, and survey-to-quote-to-order in one visit.
After
Nothing leaks, everything learns
AI debriefs with timestamped key moments, follow-up cadence, commission tracking, manager dashboards, and a full compliance audit trail.
The problem we're solving
Field sales has a people problem. Reps are leaving, targets are being missed, and the tools meant to help are making it worse.
Why PitchSmart
Built for the doorstep and the dashboard
Field sales teams deserve more than a CRM that was built for a desk. PitchSmart is designed around what actually matters, to the rep on the doorstep and the manager running the team.
For Reps
- 1
More time selling, less time on admin
Automated visit logging, voice-driven capture, and structured follow-up reminders mean paperwork doesn't eat the day. The app handles the admin so the rep can focus on the next conversation.
- 2
Nothing gets lost between doors
Every visit is captured: what was said, what was agreed, what needs to happen next. No scribbled notes, no forgotten details, no leads falling through the cracks.
- 3
Arrive prepared, not cold
AI-generated visit briefs pull property data, local intelligence, and prospect history together in seconds. The rep knows who they're talking to before they knock.
- 4
Get better with every conversation
AI coaching debriefs break down what worked, what didn't, and what to try next, after every visit, not once a quarter in a classroom. Technique improves through real practice, not theory.
- 5
Support on the tough days, momentum on the good ones
Field sales is mentally demanding. PitchSmart's morale engine recognises effort, tracks streaks, and provides encouragement that's grounded in real performance, not empty affirmations.
- 6
See what you're earning
Commission tracking and bonus visibility in real time. Reps know exactly what they're building toward, door by door.
- 7
Your work speaks for itself
Every visit, every conversation, every follow-up is logged. Reps don't need to justify their effort; the data does it for them. Accountability built on evidence, not opinion.
For Managers
- 1
See everything without being everywhere
Full visibility into team activity: who's out, where they are, what they've covered, and what's in their pipeline. Whether you manage five reps or five hundred, the picture is the same.
- 2
No overlap, no gaps, no wasted visits
Territory management prevents reps doubling up on streets, revisiting prospects too soon, or leaving areas uncovered. Every knock counts.
- 3
Follow-up that actually happens
Every prospect is tracked through a structured follow-up cadence. Nothing sits in a notebook and gets forgotten: the system holds the pipeline, not the rep's memory.
- 4
Playbook compliance without policing
Objection handling frameworks, qualification steps, and process standards are built into the workflow. Reps follow the playbook because it's woven into the tool, not pinned to a wall.
- 5
Coach with data, not guesswork
AI-powered debriefs give managers real insight into what's happening on the doorstep, what's being said, how conversations flow, where technique breaks down. Coaching becomes specific and actionable.
- 6
Free your senior reps to sell
When the platform handles onboarding structure, technique feedback, and playbook delivery, experienced reps spend their time closing, not babysitting new starters.
- 7
Compliance assured from day one
Full audit trail of every visit, every recording, every consent decision. Regulatory confidence without adding compliance admin to the team's workload.
- 8
Faster onboarding, lower churn
New reps get productive quicker because the playbook, territory knowledge, and coaching are built into every shift. Confident reps stay longer and hit targets sooner.
- 9
Identify the wrong hires early
Performance data surfaces who's struggling, and why, before months of salary are spent on reps who aren't going to make it. Faster decisions, lower recruitment costs.
- 10
Reduce the cost of running a team
Less time on admin. Less money on recruitment. Less waste on training that doesn't stick. Fewer managers needed per head. The savings compound as the team grows.
952,100
UK sales & field professionals (ONS, Q1 2025)
$7.1Bn
Projected global field sales software market by 2031
28%
Of a rep's week actually spent selling today
Target Sectors
- Home security
- Solar and renewable energy
- Heat pumps and energy efficiency
- Insurance
- Telecoms
- Merchant services
- Home improvement trades
- B2B field sales and account management
In the pipeline
PitchSmart is the first product from Orchid Online. Others are in development, following the same thesis: people doing skilled work away from a desk, served by software written for one.
Consumer app
A mobile app for a consumer market with the same problem: existing tools built for a different context. In development.
In development
Undisclosed
Another vertical workflow under evaluation. In discovery.
In discovery
Let's talk.
Pilot enquiries, investment conversations, and partnerships all reach the founder directly.
david@getpitchsmart.com- General
- david@getpitchsmart.com
- Product support
- support@getpitchsmart.com
- Web
- orchid-online.com · getpitchsmart.com